

Of course some of this can be deemed natural or normal, but websites with high or consistently high bounce rates may indicate a problem or some issue with why users are not engaging with it.īounce rate is normally expressed as a percentage and if you find your website does have a high bounce rate then there are a number of reasons why this could be the case. Simply put, bounce rate is the amount of people that ‘bounce’ or move away from a website after only viewing one page. Having a high bounce rate is one thing (and not good while we are mentioning it!,) but does bounce rate have impact on rankings and to what extent – this is the more pressing issue. Bounce rate is an important factor within the world of SEO.
